TMZ Courts Bigger Advertisers With New, Softer-News Website (paidContent.org via Yahoo! Finance)
Celebrity gossip site TMZ has quietly unveiled a gentler fashion-oriented offshoot called Too Fab. Although TMZ maintains high traffic—February uniques were up 6 percent to 14 million, per comScore —and gained new credibility by breaking the news of Michael Jackson's death last year, many advertisers remain uncomfortable with the main site's daily diet of in-you-face Hollywood crime and ...
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