When you wish to learn seo or search engine optimization or web promotion then learn “on page “optimization first. Very few web designers understand qualities that users prefer and hence search engines prefer. The ultimate exercise for a web designer is to come up with an attractive product that appeals to the client and that is that. Well that does not mean that there are not good web designers there are plenty of them. But the website production is so large that not so good ones and cheap web designers find business as well.

As a seo you cannot be a web designer as well – often. Since standardizing a website as per user preference and hence search engines is a daunting task which takes lot of strain and time – hard work.

By learning principles of good web design technology and content writing you can master control over a web design and guide processes which makes the client site well optimized – on page.

Understanding fine lines of web design technology and coding will help tremendously. You can do this by reading good web design articles which lead to on page optimization. All aspects of managing web designs especially coding and mastering web design tools may not be possible for a search engine optimizer. But if your concepts are clear you should be able to guide the web design and development team.

But for seo, learning basics of web design editing is a must. So learn to handle editing tools as Dreamweaver and Frontpage. Learning basic server handling and file transfer protocols should give greater control to the seo. This is because you can frequently tweak contents yourself rather then running to a web designer who may not execute the task in time.

The content “on page” and related content “off page” matter a lot for getting your client’s site indexed correctly and for users to prefer the site for unique information that it conveys.

Turning yourself into a strong content writer is also a must since online activities are content driven to a greater extent. Once you are confident of tweaking the website proper and adding unique content yourself then move to off page optimization regarding which you will get only basic but helpful seo tips and guides….it is your experienced mind and analysis of algorithms that will produce results.

What you need to be a good content writer is a thinking mind and an honest approach to work for what the website visitors will find useful. Make your own website on a free server on topic you prefer and learn to write contents to perfection and this will also let you understand website development technologies.

Research and analysis is of great importance in search engine optimization. Check how results are produced by search engines. Use seo tools available on many websites and blogs on search engine optimization to analyize your website and learn.

You should not aim to master search engine optimization overnight for it is a constant learning process for all of us. Get a hold to produce results and keep learning…..for search engines are constantly tweaking their ranking algorithms.

Choosing a domain name for your website is quite a challenging task as most of the name combination in that topic may already be registered. The domain name should be keyword rich and available.

For example if you seek to register a domain say…”searchengineoptimization.com” it may already be registered. So you would try search-engine-optimization.com that also may be registered so then what should you do? You can try registering .net, .biz., org., .edu TLDs.

The last two are specific .org for an organization and the last .edu for being and education website. If your website is country specific then you can try co.uk, co.in or co.jp as the case may be.

You can also go for an extension as “searchengineoptimizationindia.com” or “search-engine-optimization-India.com” there are endless permutation combination for naming a domain. The crux is that somehow you have to include your primary keywords in the naming process. Thus I would also try search-engine-optimization-company.com.

But yes the domain name so generated should be easily memorable. Else try action oriented key words that define your activity or business. Hence choose “gettoprank.com” or “toprankingservice.com”

Visit a who.is website just type “who is” and you will get many resources.

or visit….http://www.whoseis.net

Type the domain name you seek to register in the box provided and find if it has been already taken or not. If the domain name is available then you should register it with an accredited domain name registrar.

ICANN or Internet Corporation for Assigned Names and Numbers maintains a list of accredited registrars on its website.

http://www.icann.org/registrars/accredited-list.html

Those not on the list may be resellers of approved registrars.

After registering the domain name you should park it if the websites is yet to be built.

Many web hosting service cum registrars fool the website owners by registering the domain name in their own name and quietly provide hosting space. Visit the “who is” website to confirm that it is in your own name that the domain is registered.

There are lot of good web hosting service which will park your domain name as a single page website and then subsequently park the whole website whence web designing is complete. Get full information about hosting services provided by the hosting provider and then host your website there after registering the domain.

Managing and protecting domain names.

Be aware of the following points to prevent domain name theft or neglect.

Know when your domain name expires.

Keep contact information updated

Enable registration lock which only you can open for transfers.

Create a strong password.

Register your domain name as trademark.

Read mails from registrar carefully.

Use domain name monitoring service.