I opened a high end software training center approx a decade ago and there began my quest into the world of Internet and related technologies. I was managing the center, and ran it for about three years, the center was success, but the turn around was not, as the fees structure was too high for my home town.

Anyway the crux is that it is from here onwards that my foray into content writing and seo began. Since I could not deliver high end software training – naturally the faculties did – so I dived deep into website design and seo instead. Incidentally web design play a substantial role in rankings of SERPs.

Learning basic HTML I, built my first website that is still running in geocities : http://www.geocities.com/pateluday.

When you self design a web site however basic…you start thinking about content and seo. Since if the site does not appear visible on SERPs it makes the owner think. And it made me think, so I started reading/analyzing how search engine rank sites. I also started writing on travel at the same time. “edreams” “Themestream” etc and got published in “Bootsnall“.

With some efforts, I could get my site ranking on few search terms..since at that time the picture about free hosting sites was dismal. Things changed eventually, my site started appearing on some major search terms and I started receiving inquiries on wildlife an tiger safari. Well this was all the site was about.

I started making money online, offering bookings to resorts at Kanha, Bandhavgarh and Pench. My interest in search engine optimization grew further and I held seminars and lectures to enlighten the unaware about online prospects.

I then worked in an seo or website promotion firm to gain further experience on on page/off page optimization and handling and seo team. Today all I can say is that I do a good job of placing sites on SERPs. I do not call myself an expert. The field of deciphering algorithms is unfathomable. But with lots of experience, logic and hard work one can deliver well.

Those who realized that their site could fetch business online approached me with interest and faith.

Many have sites that could gain by online presence, but still do not realize the benefit of full scale ethical seo, they are giving seos like me some free time..he..he.

What clients want…Number of Hits…Online Magic?????

In advance countries it is obvious to website owners that your site should rank high on relevant keywords, else it is a dead site. But then the expectations is sky high. Clients talk on number of hits, I talk of number of relevant or focused hits…the difference is that former is glamorous and the latter is plain truth.

It is the hits that get you business…that matter. If the site gets thousands of hit on irrelevant or somewhat related/less used keywords – the latter is bit okay – but does that search convert. For in order to get unprecedented large number of hits (very fast) you are going to Kiss spam, which if search engines get wise about you are online dead.

It is better to focus on high conversion keywords rather than just going for large number of hits. What I mean is like this::: if you own a website selling “green tea leaf” than the search terms “buy green tea” or “green tea bag“, are most fruitful…but number of hits will be less. So even then optimize on last two terms first.

If you first optimize your site on “green tea” than the visitors will not only be buyers of green tea but visitors with academic/scholarly interest as well. Even curious visitors who just wish to read about the health benefits or taste of green tea leaf etc.

Now read carefully the amount of exercise needed to get your site ranking high on Net on a highly competitive search term “green tea” is going to be phenomenal and time consuming. (It will be less for “buy green tea” and “green tea bag” which are not so competitive as of today. ) In the misguided process you may loose faith in the seo, who is doing a good job of creating natural linking building exercise etc, and write unique content to succeed in the useful terms.

So the wiser approach towards seo is getting ranked on highly relevant keywords at the first go (buy green tea – green tea bag). Since ethical search engine optimization is costly and if you can afford the cost, then pay the search engine optimizer to explore further search terms which increase visibility further e.g. “green tea“.

I have a number of clients today and I strive hard ethically to get their sites high on focussed keywords or search terms so their money invested online is justified. But I sell reality and not sell dreams…..but yes I pursue dreams relentlessly…Have faith.

It is well known that page rank plays some role in ranking of websites on Google SERPs.

How to get an increment in the page rank of your website?

First Look at Your Web Site

The approach that I follow begins with on page optimization which is a part of web design process also. The design of your web site is considered while positioning the site on SERPs by Google as well as other major search engines.

Check The Following:

Web site Design